Advancing Brands + Well-Being

For over 20 years, we have led sustainable brand strategies for organizations across numerous sectors, guiding them through the process of discovering, or confirming, who they are and what they stand for. We continue to do so today. 

 

As the worldwide well-being movement gains momentum, we collaborate with organizations to refresh strategies, and position them as a place that values their stakeholder's health and safety.

  

We believe that your brand, and the well-being of your stakeholders, are your most valuable assets.

 

 

Measure and Assess

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Our Brand Well-Being Index™ goes beyond traditional measures of brand awareness and recognition, by assessing stakeholder health and safety factors, associated with brand reputation and organization culture, across six categories, and based on a weighted rating system (1-5), your organization receives a Brand Well-Being Index score, reflective of stakeholder perceptions and experiences.  

 

 

Refresh and Align

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Upon completion of your brand well-being assessment, BrandED provides consultation on refreshing your strategy by integrating stakeholder health and safety measure results into the core of your brand strategy and strategic plan, aligning your brand reputation and organization culture, and positioning your organization as a place that values stakeholder well-being. 

 

 

Develop and Implement

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Historically, our primary focus has been collaboration with organizations and individuals to develop and implement differentiated and sustainable brand strategies, and it is a core competency today. A brand strategy is essential for navigating today's competitive world, guiding your well-being, and ensuring your legacy.

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