Brand Analysis, Strategy, Reputation Consultancy
We measure your brand's well-being, which includes employee satisfaction, customer perception, and environmental impact. By understanding stakeholder experiences, and how they perceive you, your brand builds stronger relationships, aligns brand reputation and organization culture, and ultimately achieves long-term success.
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Our rating system goes beyond traditional measures of brand awareness and recognition, and delves into the core of your organization – a commitment to your stakeholders. Our Brand Well-Being Index™ is a framework designed to assess employee and customer expectations, and brand reputation and organization culture alignment, related to stakeholder health and safety factors.
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Based on a weighted scoring system across six categories, your organization receives a brand well-being rating, reflecting stakeholder perceptions and experiences related to health and safety, and tracks progress towards advancing your brand's well-being.
Build Reputation, Align Culture, Revitalize Brand
Upon completion of your brand well-being assessment, BrandED provides consultation on integrating health and safety measure results into your brand strategy and strategic plan. We guide you through the process of aligning these critical drivers with your mission, vision, values, and strategic priorities.
We create a brand well-being centric plan to meet the growing expectations from internal stakeholders that their organization's culture delivers on this promise, and demonstrates to external stakeholders that your organization's brand reputation reflects this commitment.
We provide consultation on implementing the refreshed strategy across all touch points, units, systems, policies, processes, and other appropriate components of your organization to align your brand reputation and organization culture.
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A brand refresh emphasizing health and safety, holds immense value for an organization. It strengthens reputation and attracts top talent. In today's job market, employees select workplaces that prioritize their well-being.
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This attracts qualified candidates who seek a secure and supportive environment, ultimately leading to a stronger talent pool, and a return on your investment in brand well-being.
By showcasing a commitment to stakeholder health and safety, your brand signals a culture that prioritizes its people and fosters trust. Your organization is positioned as a place that values stakeholder well-being and a thought leader in your sector.
Develop and Implement Brand Strategy
The BrandED Consultants Group provides comprehensive brand strategy consulting services designed to help organizations and individuals achieve their full potential. We delve deep into the core of your business, understanding your unique value proposition, target audience, and competitive landscape.
Our experienced team of strategists employs a data-driven approach, conducting thorough market research, competitor analysis, and customer interviews to gain valuable insights.
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We then translate these insights into actionable brand strategies that encompass all aspects of your organization, from brand identity and messaging, to customer experience and employee engagement. We work collaboratively with you throughout the process, ensuring active involvement and buy-in.
A strong, differentiated organization or personal brand resonates with your target audience, drives customer loyalty, fuels sustainable growth, and allows you to establish yourself as a thought leader within your field.
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Implementing a brand strategy requires translating core identity into consistent actions and communications across all touch points. This involves defining brand values, mission, and target audience, then developing clear guidelines for visual and verbal elements. Internal alignment ensures employees embody these values.
External application maintains consistency in marketing, digital platforms, customer interactions, and product delivery.
