Brand Well-Being Index™
The BrandED Consultants Group has developed the first Brand Well-Being Index, for our clients to address today's organizational challenges like morale, recruitment and retention, absenteeism, mental health, closures, financial stability, campus conflicts, and other impacts.
Our Brand Well-Being Index rating system goes beyond traditional brand measures of awareness and recognition, and delves into the core of your organization – a pledge to your stakeholders. We measure stakeholder health and safety factors, associated with brand reputation and organization culture, across six categories, and based on a weighted rating system (1-5), your organization receives a Brand Well-Being Index score, reflective of your stakeholder perceptions and experiences.
Upon completion of the survey, our assessment team analyzes data to identify patterns and trends, report findings, and guides your organization through the process of refreshing your brand strategy and strategic plan to reflect a place that values stakeholder well-being.
The baseline data empowers your organization to make more informed decisions and identify areas for improvement. A spotlight on brand reputation focused on stakeholder well-being, translates to improved productivity and reduced costs. When stakeholders like employees, customers, vendors, funders, and strategic partners, feel safe, cared for, prosperous, and happy, your organization witnesses less absenteeism and less healthcare expenses, while boosting morale, output, resilience, and sustainability.
A well-being-centric brand strategy meets growing expectations from internal stakeholders that your organization’s culture delivers on a promise of their health and safety, and demonstrates to external stakeholders a brand reputation reflective of this commitment.
By understanding the health and safety experiences and perceptions of your stakeholders, related to brand reputation and organization culture, you build stronger relationships, achieve long-term success, and are positioned as a leader in your sector.
Collaboration Team
The BrandED Consultants Group collaborates with data scientists from the Business Research Division at the Leeds School of Business to administer the Brand Well-Being Index, and measure stakeholder health and safety factors, related to brand reputation and organization culture. The Institutional Review Board at the University of Colorado Boulder evaluated the Brand Well-Being Index to ensure the survey complies with ethical standards, and protects the rights and welfare of participants.
